Why I Stopped Sending One-Off Messages (And Started Getting More Customers)

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I used to waste hours sending one‑off messages to prospects…only to hear crickets. It doesn’t have to be that way. By creating your own community, you’ll attract an engaged audience that grows itself—without endless outreach.

As you know I highly recommend for any business in the future to invest in long form videos. If you want to make your journey easier to get customers from your videos. Check out Wistia.

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Why a Community Is Your Secret Weapon

1. Pin Your Product Front and Center
   You decide what members see—whether it’s a sale, a product demo, or a quick tip. As the group owner, your message always stays top of mind.

2. Peer‑to‑Peer Value
   Members help each other solve problems. When they find answers in your community, they see you as the go‑to expert.

3. Fits Any Business Model

   • B2B: Invite founders, marketing leads, and ops managers to swap tools, share feedback, and build partnerships.

   • B2C: Gather enthusiasts—early adopters, bargain hunters, trend‑spotters—who love to discover and share exclusive deals.

Step‑by‑Step: Launch Your Community in Minutes

1. Choose Your Platform

   • WhatsApp for instant, high‑engagement chats. - Highly recommended as its easier to reach your potential customer.

   • Slack or Discord if you want more channels, integrations, and threaded discussions.

2. Seed Your Audience

   • Comment on trending Reddit posts or LinkedIn threads.

   • Casually mention: “If anyone’s curious about [your topic], I’ve got a group where we….”

   • Keep it helpful and non‑pushy.

PS check your last email from me I mentioned how to make a trending Reddit post

1. Foster Participation

   • Encourage members to share wins, ask questions, and swap contacts.

   • Celebrate successes and spotlight interesting discussions.

2. Showcase Your Offer

   • Pin a quick intro post about your product or service.

   • Whenever someone asks for advice, help them freely and if they want more help to private DM you (this is where you can mention your product).

The Payoff

• Less Cold Outreach: Your community members become your warmest leads.

• Real Relationships: Peer networking builds trust faster than solo emails.

• Ever‑green Growth: New members find value in past discussions—and stick around.

Well thats pretty much it, if you need any help or advice just reply to this email and I’ll get back to you.

Till next time