The Powerful, Free Strategy to Grow Your SaaS with Reddit

In a rush? Scroll down for the short summary!

Author

Luis Pereira
March 16, 2025

In partnership with

I often hear no company owner should market on Reddit.

And yeah… if you just drop a post saying, “Hey, I launched [your product], check it out!”—it’s getting deleted or downvoted into oblivion.

But Reddit can work for marketing if you play it right.

The Trick? Provide Value First

Let’s be honest—no one cares about your product unless it helps them. Instead of making a self-promotional post, do this:

✅ Share an actually useful insight that solves a real problem.
✅ Then, casually mention your product as an easy solution for those who don’t want to do the work themselves.

This is how I’m growing this newsletter.

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Instead of posting yourself, jump into hot, trending posts in your subreddit community:

✔️ These posts are already getting tons of eyeballs.
✔️ Your comment gets seen without fighting the algorithm.
✔️ More engagement = higher chances of conversions.

How to Comment Without Sounding Salesy

  1. Find a hot post where people are struggling with something.

  2. Drop a genuinely helpful comment with a solid solution.

  3. Casually mention that you have a tool that solves exactly this if they’re interested.

🚀 Pro Tip: Don’t Drop a Link—Say This Instead

Rather than posting your product link, say:

"Shoot me a DM if you want a custom personalized strategy"

Why? Because:

  • It builds trust and makes you seem like a real person, not a marketer.

  • People appreciate the personalized approach.

  • Others reading will DM you too, leading to more conversions.

TL;DR - Short Summary

  • Redditors hate blatant ads, but smart marketing works.

  • Instead of posting about your product, help people first.

  • Join trending posts in your subreddit and leave valuable comments.

  • Casually mention your product but don’t drop a link—ask them to DM you instead.