The Best A/B Test that blew my expectations

Want more signups? Reduce the friction.

As businesses, our goal is to turn visitors into customers. But the first and biggest hurdle? Getting them to sign up in the first place.

One way to reduce friction is Single Sign-On (SSO), But I will sure a more powerful method below

🔑 SSO allows users to sign up in one click using accounts they already have—Google, Microsoft, Facebook, etc. Instead of manually entering an email and password, they can create an account instantly.

Want to attract customers straight away? check out Listkit

Cold Email Setup Offer

• Send thousands of cold emails per month

• You own the system

• No agency retainers

• Book 30-50 calls per month

• Sign 10+ clients

• 1/10th the cost of ads

• Completely automated

Get Pricing & Details

🚀 Why does this work?

• Less effort – No need to remember another password.

• Faster process – A few clicks, and they’re in.

• Increased trust – Users feel more secure signing in with a platform they recognize.

But what if your product is paid, and you don’t want to give full access immediately?

Enter the liquid funnel.

💧 This method adapts based on the user. Start by asking a few questions about what they need, then show exactly how your product solves their problem. You can further nudge them with testimonials, limited-time pricing, or exclusive discounts that disappear once they leave the page.

🔍 Blurred Background Hack

One of the strangest (and most effective) A/B tests I’ve come across involved placing a blurred product screenshot behind the signup form. That’s it. No fancy animations, no big redesign—just a simple, out-of-focus dashboard.

🚀 Results? A 25% increase in signups.

Why does this work so well?

🧠 Curiosity gap – Our brains hate incomplete information. When something is hidden, we instinctively want to reveal it.

⚙️ Progress illusion – Seeing the product (even blurred) makes users feel like they’re already inside. The signup form becomes the final step to unlock full access.

🔎 Trust through previewing – Even without details, a blurred dashboard reassures users about what they’re signing up for, reducing hesitation.

This isn’t just theory—real-world data backs it up. Companies like GRIN and MyCase saw conversion lifts of 39% and even 94% using this method.

🔥 Want to take it even further?

• Gradual reveal – Make the background less blurred as users fill out the form.

• Subtle animations – Add slight movement to create urgency and engagement.

• Teaser pointers – Use arrows and highlights with copy like “See your dashboard inside!”

TL;DR: For those too lazy to read

✅ Use Single Sign-On (SSO) – Let users sign up with Google, Microsoft, or Facebook for faster, frictionless onboarding.

✅ Leverage a Liquid Funnel – Personalize the signup flow by asking relevant questions, showing targeted solutions, and using FOMO-driven incentives like limited-time discounts.

✅ Blurred Background Hack – Placing a blurred product screenshot behind the signup form increased conversions by 25%+ by:

• 🔍 Triggering curiosity (users want to "unblur" the mystery)

• ⚙️ Creating a progress illusion (they feel close to accessing the product)

• 🔎 Building trust (a preview reassures them of what’s inside)

🔥 Pro tips: Try gradual reveals, subtle animations, or teaser pointers for even better results.

Give it a try and let me know how it works for you!

See you next week ✌️