How to Get Free Exposure, Fast Cash & Testimonials for Your SaaS

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When I started my SAAS, marketing was the toughest challenge. Over time, I learned the value of building connections and using unique strategies often overlooked by startups, which I'm excited to share with you today!

This method has made a few founders between 50k - 100k+

(it’s also where I will be launching my product eventually)

The Catch

This method isn’t for every business. The platform promoting you takes a 70% cut of sales (though you can negotiate a better deal).

The Platform

AppSumo is a platform for businesses to list their product, showing it to millions of users. By providing a lifetime deal instead of a subscription. But before you jump in you must take into consideration a few of these negatives.

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The Downsides (AKA What You Should Know)

Before jumping in, here’s what to consider:

1. Ongoing Costs

If your product has monthly costs (APIs, cloud storage, etc.), an LTD might not be the best move. You’d be supporting users without recurring revenue from them. But if your costs are low (or close to zero), this is a no-brainer.

2. Support Overload? Not Really.

A big worry is dealing with tons of users at once—but will you? Many LTD buyers grab deals and never even use them. From what I’ve seen, most don’t stick around, so your long-term support load might not be as bad as you think.

3. Will This Hurt If You Want to Sell Your Business?

This depends. If all your revenue comes from lifetime deals, investors and buyers might see that as a problem. A company without recurring revenue is harder to value.
But if you use this strategy to get exposure, gather testimonials, and later introduce subscriptions, then it won’t hurt—and could actually help.

How to Make the Most of This Strategy

AppSumo is great if you want to:

✅ Get a quick cash boost for marketing (Facebook ads, influencer promos, etc.)
✅ Collect testimonials & refine your product before launching big (like on Product Hunt)
✅ Build an audience that could later convert into paying subscribers

If done right, an LTD launch can be a stepping stone—not a trap. Would you give AppSumo a shot? Let me know! 🚀

TL;DR For those to lazy to read🚀

AppSumo can help you advertise your product for free, raise early capital, and get testimonials.

🔹 Some founders made $50K–$100K+ using this strategy.
🔹 AppSumo takes a 70% cut, but you can negotiate.
🔹 It works best if your product has low ongoing costs.

✅ Great for quick cash, visibility & growth.
❌ Not ideal if your product has high monthly costs.